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Welcome…
Medical Aesthetics Success
Your Business in the BLACK!
Whether you are venturing into a new business or looking to improve your current one, the Medical Aesthetics Success book contains strategies to help you transform Your Business into the Black!
This book contains medical aesthetic success principles to help you implement a proven, effective business model.
No matter what position you hold within the medical spa industry, you could be a founder, an entrepreneur, or a medical professional. You may be a physician, NP, PA, RN, an injector, any type of provider, an aesthetician, a laser tech, a patient coordinator, a marketing professional or hold any other position, this book is a must-read and a must-have for your success library.
Part One
Mindset & Success
Play Video about Stephen Handisides Interviews Dori Soukup
Mindset is where everything begins. You will discover the proper foundation needed to succeed with everything you want to accomplish and do.
- Chapter One describes the 10 principles needed to become a high achiever
- Chapter Two helps you identify your current habits and how to implement new habits to live a successful and happy life.
- Chapter Three will guide you on how to welcome change, adapt, and innovate to continually grow personally and professionally.
Part Two
Marketing & Positioning Strategies
To Become Your Consumer’s Best Choice!
Chapter Four will help you improve your positioning to reach a higher level of success.
When consumers find you, you only have few seconds to impress them and entice them to reach out. In this chapter, you will discover key factors you can implement to improve your positioning and become the go-to-person in your community for medical aesthetics, wellness, beauty, health, etc.
Chapter Five – Gain celebrity status to compete and gain market share.
Today, competition is fierce, more than ever before. To succeed you must differentiate, gain celebrity status, be noticed, and be recognized for your expertise. You will read how you can achieve this status with video marketing.
Chapter Six – Increase your capacity with economical marketing strategies.
In this chapter, you will discover super economical and easy to implement marketing strategies to help you increase traffic to your medical spa and revenue.
Chapter Seven – Elevating your Success with Reviews and Testimonials.
Today’s consumers check reviews and testimonials before they make their choices. What others say about you matters and could lead to success or failure. You can build your business by tapping into this underutilized marketing strategy by your team. Discover easy ways to ask for and gain testimonials, reviews, and watch more consumers contact your medical practice and increase traffic.
Part Three
Improving Your Guest/Patient Experience
& Your Retention Rate
Chapter Eight – Discover A New Super Successful Business Model
Today’s consumers check reviews and testimonials before they make their choices. What others say about you matters and could lead to success or failure. You can build your business by tapping into this underutilized marketing strategy by your team. Discover easy ways to ask for and gain testimonials, reviews, and watch more consumers contact your medical practice and increase traffic.
Chapter Nine – Enhancing your guest experience with touchpoints
If you want to increase your client’s retention rate, then it’s time to improve your guest experience with touchpoints. In this chapter you will discover adjustments you can make to your guest experience, so your guests would say “WOW, this was the best experience ever”. Touchpoints can be implemented within all aspects of the medical aesthetics guest experience, leading to higher client satisfaction, increased retention rate and elevated success!
Part Four
Reaching Success Without Being Salesy
Chapter Ten – Financial Health — Your Medical Aesthetics Business In The Black
The subtitle of this book is “Your Business in the Black”. Every chapter was written to help you improve your business and take you in the black. The heart of your business is the sales process. You can have the most beautiful facility with the greatest medical lasers and medspa treatment menu but if you don’t have a proven effective sales process, you will be in the red. In this chapter, you will discover essential sales to help you and your team become more successful.
Chapter Eleven – Tapping Into Online Revenue Streams
Today, you have great opportunities to include multiple revenue streams within your business, yet many medspa owners miss out on this opportunity. In this chapter, you will learn how to increase your revenue by implementing a wide range of online revenue streams.
Chapter Twelve – Succeeding with a recurring revenue model and a loyalty program.
The information in this chapter will totally change your business and financial health. Having a recurring revenue model will give you cash flow security, reduce your marketing cost, and increase retention. Imagine generating six-figures per month from only your recurring revenue model. That’s what InSPAration Management members accomplish, and you can do the same.
Reading and applying the content from this book will take your business from red or grey to BLACK!
About The Author
Dori Soukup
Dori Soukup is a global speaker, 4-time author, a seven-figure business advisor and founder of InSPAration Management and MD Business Advisors. For the past 20-years, Dori has perfected the medical aesthetics business model to help professional like you succeed the fastest way possible.
The Medical aesthetic business model includes systems, structure, strategies, and solutions which are found on MedSpa Biz University. MBU is a private platform where members of InSPAration Management have full access to the entire model to learn, implement and succeed!
Dori also has two monthly shows. Dori Talks and Meet the Experts are both business educational programs designed to help industry professionals succeed.
Dori has contributed to the success of professionals worldwide through her seminars such as the Leap Ahead, the Millionaire Circle, Become Published, and the Mastermind Meetings.
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